Chocolate Milk as Human Fuel

I saw a truck today parked during a delivery that had a bottle of chocolate milk on the side with the words, "Cool. Body. Fuel." on the side of the truck.

This does not seem to be a good advertising technique. Does anyone believe milk is any way "body fuel?" When I think of body fuel I think of gatorade, water, and on the periphery orange juice or coffee. But chocolate milk? Especially, bottled chocolate milk, which is usually Vitamin D or Whole Milk. It is basically a thin milk shake.

I mean, can you imagine chugging a chocolate milk during a break in a pick up basketball game? Could you see this in a commercial? A dude sweating bullets runs over to the sideline and chugs a bottle of whole milk? I doubt he would feel as if he had just "fueled up." I think the more likely response is a stomach cramp or worse.

Though I doubt the FDA regulates what is and is not "human fuel," I am pretty sure no one is buying the chocolate milk argument.

If you disagree feel free to e-mail me at global.esoterica@hotmail.com